SINOCES Set For Qingdao July 8-11

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Arlington, Va.  The 2010 SINOCES, China's largest technology trade event, will be held July 8-11 in Qingdao, China, and is expected to draw more than 500 global companies to exhibit new technologies.

Co-sponsored by the Consumer Electronics Association (CEA), producer of International CES, and in partnership with the China Electronics Chamber of Commerce (CECC) and the City of Qingdao, CEA said it will feature advancements in 3DTV, telecommunications and connected home appliances.

"The Chinese CE market is booming -- it accounts for 13 percent of the entire global consumer electronics industry," said Gary Shapiro, president and CEO, CEA. "SINOCES provides international consumer technology companies with an opportunity to break into this dynamic marketplace, which, with support of the CECC and the city of Qingdao, has grown into China's largest trade event for technology."

Industry and government leaders from around the world will speak at the 2010 SINOCES, including former U.S. Trade Representative Susan Schwab, who will deliver remarks at the SINOCES opening dinner ceremony on July 7. Additionally, CEA's Shapiro will share his insights on the consumer technology industry during a keynote address at the SINOCES Industry Summit Forum on July 8.

New areas on the SINOCES show floor include the 3G Telecommunication Pavilion, which will feature China's three largest telecom companies, China Mobile, China Telecom and China Unicom; the Industrial Design Pavilion focused on the latest design trends; and the Home Appliances for the Countryside Pavilion, featuring companies participating in the Chinese government rebate program, which helps to provide CE products for citizens in rural China.

Additionally, the International CES Best of Innovations Product Showcase will be on display at the upcoming 2010 SINOCES, featuring 28 award-winning technology products impacting the CE industry. The Innovations Showcase is making its only appearance outside the United States, offering SINOCES attendees a unique opportunity to see some of the most innovative technology products in the world. 

The 2010 SINOCES will feature the International Forum on Sustainability of Consumer Electronics, produced by CEA and Vogel Burda Media's

CHIP

magazine. The Forum, scheduled for July 8, will discuss achieving sustainable growth, green product design and manufacturing and the consumer electronics market in a low carbon era.

For more information on the 2010 SINOCES, visit

www.SINOCES.com

.

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