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SINOCES Draws Record Attendance

Arlington, Va. — This month’s four-day China International Consumer Electronics Show (SINOCES) attracted a record 63,000 attendees from the professional and public sectors and 430 exhibitors, according to unaudited figures released by the Consumer Electronics Association (CEA).

Attendance was up 2 percent and exhibitors increased 10 percent over SINOCES 2006. Co-sponsored by CEA, China’s largest exhibition of consumer electronics also attracted the largest number of U.S. exhibitors in show history, with 17 U.S. companies showcasing products on the sold-out show floor, comprised of 35,000 square meters of exhibit space.

“The Chinese consumer electronics industry continues to soar and will reach more than $100 billion dollars in 2010. SINOCES provides an incredible opportunity for foreign companies looking to expand into the booming Chinese market,” said Gary Shapiro, CEA president/CEO. “CEA’s partnership with the China Electronic Chamber of Commerce (CECC) and SINOCES provides exhibitors and attendees with new international business opportunities and allows CEA to promote our flagship tradeshow, the International CES, to an international audience.”

CEA’s Shapiro delivered a keynote address on opening day, Friday, July 6. Shapiro discussed the dynamic, global consumer electronics industry and the future of consumer technology. The text of Shapiro’s keynote is available at

In conjunction with SINOCES, CEA joined with government and industry global partners to sponsor three policy forums to address issues affecting the consumer technology industry, including energy efficiency, green government procurement, electronics recycling, materials use and intellectual-property rights.

The first-ever U.S.–China ICT Energy Efficiency Forum on July 5 focused on the latest industry and government activities and initiatives related to energy efficiency and the CE and IT industries in both the United States and China. The forum highlighted best practices, industry standards and the role of technology and innovation in supporting energy efficiency. The event was organized by the Chinese Ministry of Information Industry and the U.S. Department of Commerce, under the auspices of the U.S.-China Joint Commission on Commerce and Trade.

The U.S.-China Environmental Policy Forum — sponsored by CEA, the American Electronics Association , CECC, the Information Technology Industry Council (ITI) and the United States Information Technology Office (USITO), on July 6 — addressed key environmental policy issues facing the consumer electronics industry including green government procurement and China’s Accession to the World Trade Organization’s (WTO) Green Government Procurement Act (GPA), the control of pollution caused by electronic information products and electronics recycling. The forum was attended by more than 100 industry and government representatives and began a pertinent dialogue about how environmental stewardship and regulations should not impede innovation and competitiveness.

Co-sponsored by CEA, the CECC and the Development and Research Center of the State Intellectual Property Office of China (SIPO), the Information and Electronics Industry IPR Policy Forum on July 7 provided an opportunity for government officials and industry experts to discuss rationale for the soon-to-be-released China National IP Strategy; the evolution of IPR rules and reforms in China, the United States, and around the world; and best practices in enforcing against global IPR infringing activities.

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