SINOCES Begins In Qingdao, China

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Arlington, VA. - The Consumer Electronics Association (CEA) reported the 2009 SINOCES kicked off today in Qingdao, China, with more than 500 global companies showcasing their latest technology innovations.

Co-sponsored by CEA, producer of International CES, SINOCES runs through Sunday, July 12.

"The Chinese consumer electronics market is one of the strongest in the world and is expected to reach $100 billion by the end of 2009. SINOCES provides unprecedented exposure for technology companies looking to break into this booming market," said Gary Shapiro, president and CEO, CEA. "CEA's partnership with the China Electronics Chamber of Commerce and the city of Qingdao has enabled SINOCES to grow into China's largest technology trade event."

Shapiro delivered a keynote address at SINOCES this morning addressing technology's impact on the global economy and the importance of free trade. "Technological innovation and the strength of the global economy are inextricably linked," Shapiro noted. "As an industry, we must support innovation. We must support bilateral and multilateral free trade agreements. Now, more than ever, is a time for our respective governments to adopt policies that promote openness, a free flow of ideas and technologies, and market access."

The 2009 SINOCES will feature the International Forum on Sustainability of Consumer Electronics, produced by CEA and Vogel Burda Media's CHIP magazine. The Forum, scheduled for July 10, will discuss e-waste recycling regulatory initiatives, advancements in energy efficiency and policies facing the global technology industry.

For more information on the 2009 SINOCES, visit


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