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SINOCES Begins In Qingdao, China

Arlington, VA.
– The Consumer Electronics Association (CEA) reported the 2009 SINOCES kicked
off today in Qingdao, China, with more than 500 global
companies showcasing their latest technology innovations.

Co-sponsored by
CEA, producer of International CES, SINOCES runs through Sunday, July 12.

“The Chinese
consumer electronics market is one of the strongest in the world and is
expected to reach $100 billion by the end of 2009. SINOCES provides
unprecedented exposure for technology companies looking to break into this
booming market,” said Gary Shapiro, president and CEO, CEA. “CEA’s partnership
with the China Electronics Chamber of Commerce and the city of Qingdao
has enabled SINOCES to grow into China’s largest technology trade

Shapiro delivered
a keynote address at SINOCES this morning addressing technology’s impact on the
global economy and the importance of free trade. “Technological innovation and
the strength of the global economy are inextricably linked,” Shapiro noted. “As
an industry, we must support innovation. We must support bilateral and
multilateral free trade agreements. Now, more than ever, is a time for our
respective governments to adopt policies that promote openness, a free flow of
ideas and technologies, and market access.”

The 2009 SINOCES
will feature the International Forum on Sustainability of Consumer Electronics,
produced by CEA and Vogel Burda Media’s CHIP magazine. The Forum, scheduled for
July 10, will discuss e-waste recycling regulatory initiatives, advancements in
energy efficiency and policies facing the global technology industry.

For more
information on the 2009 SINOCES, visit