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Sim2 Adds 4K Projector, Offers Scooter

INDIANAPOLIS – High-end home theater projector manufacturer Sim2 USA spent the better part of CEDIA Expo week teasing some new categories the company would be entering at the show, and delivered with the unveiling of the company’s first 4K three-chip DLP projector for the home, and a high-brightness single chip unit.

The behemoth 4K projector, called the Cinema- Quattro, was a collaborative effort with advanced professional projection systems manufacturer Christie, because thus far only a handful of professional display resources have had access to Texas Instruments’ 4K chips. Christie, Barco, and NEC are among the only manufacturers with access to the 4K DLP chips, which meant that Sim2 had to license the advanced display system through Christie. Although new to the home market, 4K DLP projectors have been available to professional movie exhibiters for a while now.

The Sim2/Christie projector presents 4,096 by 2,160 (native 4K) resolution, 20,000 ANSI lumens of brightness and a $158,000 suggested retail.

The company also introduced the Sirio high-brightness, 3D active single-chip DLP-based projector. Alberto Fabiano, Sim2 Multimedia USA executive VP and general manager, said the Sirio was designed for use in entertainment settings with ambient light, requiring a projector with high brightness output.

Sirio is powered by a dual 350-watt lamp system that delivers up to 6,000 ANSI lumens of brightness output, and a 6,000:1 contrast ratio.

The projector is available with a choice of two different color wheels — Sim2Color and Sim2Shine — each of which was designed to offer optimal performance in color and/or brightness.

Connections include HDMI 1.4, LAN inputs.

Sim2 is offering five lens options for the Sirio to help installers fit the projector into most mounting situations.

In other news, Sim2 presented one of the more unusual promotions in CEDIA Expo history by offering a Vespa motor scooter to dealers who purchased one of its Lumis Solo 3D, HC or Duos compact three-chip DLP projectors during CEDIA Expo.

To play up its Italian roots, Sim2 has long sought to tie its projectors with other signature Italian products noted for their superior craftsmanship.

The Lumis Solo features triple flash 3D technology and is used in post-production studios and home cinemas.