New York - The Sharper Image is launching a TV ad campaign and added billboards in New York City's Times Square, among other venues nationwide.
The size of the ad budget was not disclosed.
The campaign includes signage in sports arenas, freeway billboards and brand signage in high traffic airports. The television campaign began airing on leading national and cable stations nationwide throughout the holiday season.
The billboards in the heart of Times Square have debuted earlier this month and are located on 47th Street and Broadway, and 42nd Street and Broadway.
"The advertising campaign's brand message will focus on the concept of a Sharper Living experience embodied by products, which include an e-reader, shiatsu massagers, wine accessories, luggage and a host of unique electronics," said Federico de Bellegarde, licensing senior VP at
In addition, The Sharper Image billboards currently appear at two ballpark locations: New York's Yankee Stadium and the Rangers' Ballpark in Arlington, Texas.
Other billboard locations on major freeways around the country include the Long Island Expressway, New Jersey Turnpike, I-494 in Minneapolis and Chicago's W. Ontario Street, as well as brand signage in the country's highest-trafficked airports: JFK, LAX, DFW, Atlanta's Hartfield and Chicago's O'Hare, among others.