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Sharp Tops In Q3 LCD TV

Austin, Texas — Sharp recaptured the No. 1 TV brand share ranking for LCD TVs in the third quarter of 2007 for the first time since the first quarter of 2005, according to a new North American TV brand sell-in report from DisplaySearch.

Sharp led the North American LCD TV market with an 11.3 percent share, rising from No. 3 in the second quarter of 2007 on 65 percent quarter-to-quarter and 88 percent year-to-year growth.

DisplaySearch attributed the growth to rapidly growing internal panel capacity, with Sharp accounting for “the fastest sequential TFT LCD supply growth of any panel supplier, up 36 percent quarter to quarter as it continues to ramp its 8Gen fab,” DisplaySearch said.

Vizio fell to No. 2, despite 334 percent year-to-year growth; it had the slowest quarter-to-quarter growth of the top five. DisplaySearch attributed the slower third-quarter sequential growth to the less seasonal nature of its primary sales channel: the warehouse club channel.

Vizio was No. 1 in 32-inch and larger volume and in LCD HDTV volume, the research firm said. It also led in 32, 37 and 42 inches.

Samsung fell from No. 2 to No. 3, despite 33 percent quarter-to-quarter and 79 percent year-to-year growth. It was No. 2 in 40-inch and larger volume.

Sony had the fastest quarter-to-quarter growth of the top five brands up 108 percent, and 84 percent year-to-year. This came from the introduction of new products later this year than last year, while also targeting mass merchants like Wal-Mart through the new M series.

As a result, Sony’s unit ranking rose from No. 7 to No. 4, and it jumped from No. 3 to No. 1 in revenues.

Sony had the highest focus on 40-inch and larger LCD TVs which accounted for 67 percent of its volume. It led at 40 to 42 inches and 46 to 47 inches, DisplaySearch said.

Funai fell from No. 4 to No. 5 in units and led at 15 and 20 inches.

In plasma TVs, Panasonic continued to lead, earning a 30 percent share on 11 percent quarter-to-quarter growth; however, on a year-to-year basis, Panasonic’s volume was down 28 percent after it shipped an excessive number of plasma TVs into North America a year ago when the European market stalled after the World Cup, according to the firm.

With Panasonic down, the total plasma TV market was down 17 percent year-to-year to a preliminary total of 866,000 units.
Samsung overtook Vizio to earn the No. 1 position in combined flat-panel sales due to strong growth in both LCD and plasma TVs. Sharp, Sony and Funai remained at Nos. 3 through 5 with each gaining share, DisplaySearch said.