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Sharp Boosts LCD TV Production

TOKYO – Sharp announced here plans to double its monthly assembly of large screen LCD TVs at its Rosarito, Mexico plant in time to support the North American market for the 2003 holiday selling season.

The company said it would increase monthly production at the plant to 20,000 units starting around the October-March period. That would be up from the current 10,000 units, according to reports.

The Rosarito facility assembles LCD TVs from component parts, many of which are manufactured in Japan. The plant produces LCD TVs in screen sizes measuring 20-, 22-, 30- and 37-inches.

Sharp will use the increased production at the plant to boost North American sales of LCD TVs to 400,000 this fiscal year through March 2004, up about 70 percent.