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Shapiro To Keynote SINOCES In July

Arlington, Va.

Gary Shapiro, president/CEO of the Consumer Electronics Association (CEA) will
deliver a keynote address at the 2011 SINOCES.

Organized by the Qingdao Municipal People’s Government in
conjunction with the China Chamber of Commerce for Import and Export of
Machinery and Electronics Products (CCCME) and sponsored by CEA, the 2011
SINOCES is scheduled July 7-10 in Qingdao, China.

“China is an important market in the global consumer
technology industry and SINOCES provides exhibitors and attendees with the opportunity
to experience this growing marketplace,” said Shapiro. “We are thrilled to
partner with the city of Qingdao for the 2011 SINOCES and look forward to
experiencing the dynamic products and trends on the SINOCES show floor.”

Shapiro’s address is scheduled for 2 p.m., Thursday, July 7
at the Shangri-La Hotel. The SINOCES

conference program

will feature sessions focused on key issues surrounding the global CE industry,
including convergence, information security and government procurement.

CEA’s delegation to Qingdao will include Randy Fry,
president of Fry’s Electronics and chairman of CEA’s Executive Board.
Additionally, CEA is sponsoring a VIP buyer program to SINOCES, which will
include executives from leading companies such as Best Buy China, RadioShack
and Office Depot China.

SINOCES is the largest trade event in China for the consumer
technology industry. The 2011 show will feature more than 500 global technology
companies including Haier, Hisense, Microsoft, Panasonic, Philips, Toshiba and
Siemens, along with major China telecom carriers China Mobile, China Unicom and
China Telecom.

Additionally, the International CES Best of Innovations
Product Showcase will be on display at the upcoming 2011 SINOCES featuring more
than 25 award-winning technology products impacting the CE industry. The
Innovations Showcase is making its only appearance outside the United States,
offering SINOCES attendees a unique opportunity to see some of the most
innovative technology products in the world. 

For more information on the 2011 SINOCES, visit

SINOCES.com

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