Sennheiser Promotes Falcone - Twice

Sennheiser Promotes Falcone

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Old Lyme, Conn. - Sennheiser has promoted John Falcone to sales VP, Americas, after he served 13 years as president/CEO of Sennheiser Electronic Corp., the company's U.S. subsidiary.

In his new position Falcone will head business in the United States, Canada and Latin America, the company said.

Greg Beebe replaces Falcone as president of the U.S. division and will report to Falcone, as will Jean Langlais, president of Sennheiser Canada, and  Markus Warlitz, newly appointed GM of Sennheiser Latin Americas.

The moves were announced amid Sennheiser's major restructuring program, meant to improve customer focus and market knowledge. The company has reorganized sales operations into three major regions: the Americas, EMEA and Asia.

Sennheiser said that under Falcone's management, the U.S. subsidiary had achieved record sales numbers.

"John comes with an excellent track record and is well equipped for his new assignment. I'd like to congratulate him on his well-deserved appointment, which will support our strategy for the upcoming years," commented Volker Bartels, speaker of Sennheiser's board and president of corporate services. "John will help us implementing our premium strategy, with a particular focus on each of our three business divisions and give a significant positive impulse for business in the Latin American markets."

Sennheiser last month

celebrated the 20th anniversary

of its U.S. operations.

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