Sennheiser Chooses ‘Sound Logo’

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Wedemark, Germany — Sennheiser, the supplier of headphones, microphones and wireless transmission systems, has unveiled an “acoustic logo” culled from more entries in the company’s Sennheiser Sound Logo contest.

Jérôme Quadri, a musician from Avignon, France, is the winner of the contest. An international jury and the public voted the 31-year-old’s sound idea the best out of more than 2,000 entries.

Sennheiser launched the competition in January.

“Jérôme Quadri’s sound logo perfectly reflects the characteristics of the Sennheiser brand,” said Susanne Seidel, global marketing president. “It is outstandingly clear, instantly recognizable and has great potential for variation.”

“I’m absolutely thrilled that I was able to convince the jury and the public with my sound logo,” said Quadri when he heard that he had won the competition. “I had a very clear idea of what the name Sennheiser means for me and what the sound logo of the audio specialist should sound like.”

The result, according to the company, is “crystal clear piano notes and a catchy, peaceful melody.”

“I wanted to compose a sound logo that is very simple and precise but at the same time sounds familiar and warm. For that reason, I decided to record only one instrument and to work with very few notes. I wanted to express familiarity through the warm, full sound of the piano. The melody is short, which makes it easy to remember, and it can also be easily adapted for different instruments,” Quadri said.

The sound sequence can be heard here.

More than 2,000 entries were received from 57 different countries. Of these, the best 30 sound ideas went on to fight the battle for first through 10th place

Quadri will be presented with his prize of 5,000 euros by Dr. Jörg Sennheiser at the company’s headquarters next month. The company has also decided to acquire the unlimited user rights to the composition for 30,000 euros.


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