Winston-Salem, N.C.- Specialty Electronics Nationwide (SEN), the custom-install division of the Nationwide Marketing Group, has selected Cary, N.C.-based AV NetResults to provide online search marketing programs.
Localized online search marketing programs can help dealers drive more qualified sales leads and online exposure, SEN said, and the buying group will be presenting AV NetResults to its member dealers as an A/V industry-specific service that can target local consumers.
"As our dealer members continue to build a larger online presence in their respective markets, we are excited to bring them this unique program from AV NetResults, which unites deep A/V expertise with online marketing prowess," said SEN executive director Jeannette Howe. "The SEN roster of Internet-based marketing benefits now includes every tool required to have a professional but reasonably priced Web presence."
SEN presently provides dealers with customized Web sites, a continuously growing library of product e-catalogs, video options through HDHomes.tv and opt-in e-mail traffic builders. The new partnership with AV NetResults, Howe said, "completes the package with A/V optimized clicks-to-bricks solutions."
Added AV NetResults CEO Brendan Morrissey: "We are thrilled by the opportunity to work with SEN and its A/V dealers through this new partnership. By localizing the online advertising and focusing on the A/V industry we provide a results-driven program, which makes very efficient use of a dealer's marketing dollars. Dealers, in turn, are telling us that they are achieving a far greater ROI [return on investment] with our program than with traditional media."
A/V industry veteran Deborah Smith, president of the Deborah Smith Group, will be working closely with SEN as an AV NetResults sales partner to bring the benefits to SEN dealers. "In a time where traditional media vehicles, including the Yellow Pages, are not working for independent dealers, this smart and affordable program helps dealers attract qualified customers while building an online presence in their local marketplace."
AV NetResults was also recently hired by Home Theater Specialists of America (HTSA), the specialty A/V and custom-install buying group, to help steer more traffic to its members' Web sites.