Winston-Salem, N.C.– Specialty Electronics Nationwide (SEN),
the custom-install division of the Nationwide Marketing Group, has selected
Cary, N.C.-based AV NetResults to provide online search marketing
programs.
Localized online search marketing programs can help
dealers drive more qualified sales leads and online exposure, SEN said, and the
buying group will be presenting AV NetResults to its member dealers as an A/V
industry-specific service that can target local consumers.
“As our dealer members continue to build a larger
online presence in their respective markets, we are excited to bring them this
unique program from AV NetResults, which unites deep A/V expertise with online
marketing prowess,” said SEN executive director Jeannette Howe. “The SEN roster
of Internet-based marketing benefits now includes every tool required to have a
professional but reasonably priced Web presence.”
SEN presently provides dealers with customized Web
sites, a continuously growing library of product e-catalogs, video options
through HDHomes.tv and opt-in e-mail traffic builders. The new partnership with
AV NetResults, Howe said, “completes the package with A/V optimized
clicks-to-bricks solutions.”
Added AV NetResults CEO Brendan Morrissey: “We are
thrilled by the opportunity to work with SEN and its A/V dealers through this
new partnership. By localizing the online advertising and focusing on the A/V
industry we provide a results-driven program, which makes very efficient use of
a dealer’s marketing dollars. Dealers, in turn, are telling us that they are
achieving a far greater ROI [return on investment] with our program than with
traditional media.”
A/V industry veteran Deborah Smith, president of the
Deborah Smith Group, will be working closely with SEN as an AV NetResults sales
partner to bring the benefits to SEN dealers. “In a time where traditional
media vehicles, including the Yellow Pages, are not working for independent
dealers, this smart and affordable program helps dealers attract qualified
customers while building an online presence in their local
marketplace.”
AV NetResults was also recently hired by Home Theater
Specialists of America (HTSA), the specialty A/V and custom-install buying
group, to help steer more traffic to its members’ Web sites.
