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SED Names Rivera To Head Columbia Business

Tucker, Ga. – SED International Holdings has appointed Ronell Rivera as GM of SED Colombia, effective immediately.
He will report to Yvonne Portuondo, VP of SED Latin America.
SED Colombia, a subsidiary of SED International, is a distributor of computers, printers, networking equipment, consumer electronics and other finished goods to resellers in Colombia. Major vendor lines for the division include Hewlett-Packard, Acer, Epson, Dell, 3COM and Microsoft.
Rivera rejoins SED after five years at Lexmark International where he was responsible for developing small/medium business and supplies for the Latin American region. He had previously served in various capacities for SED over an eight-year period, including sales VP, and was instrumental in the creation and launch of SED Colombia in 1997, the