SED Named Exclusive Polaroid Distributor


Tucker, Ga. - SED International Holdings and Starlight Electronics USA have inked a deal for the SED to be exclusive distributor in the U.S. for all Polaroid imaging and printing products.

The deal includes digital cameras and camcorders, analog instant cameras, analog instant film and the Polaroid Grey Label line of imaging and printing products, both companies announced.

As the sole distributor, under terms of the agreement, SED will distribute Polaroid imaging and printing products to all accounts in North America, excluding major retail channels, which are serviced directly by Starlight.

Starlight is the exclusive North American licensee for Polaroid-branded digital imaging, analog-instant imaging and printing.

Manuel Madriz, Starlight Electronics USA's senior VP and general manager, said, "Polaroid's exciting portfolio ranges from analog and digital products to the new Grey Label product line, developed by Polaroid's creative director, Lady Gaga."

"This exclusive U.S. contract is an exceptional opportunity for SED to showcase our efficient and growing distribution network through a broader selection of Polaroid products," said Jonathan Elster, president/CEO of SED.


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