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SED Named Exclusive Polaroid Distributor

Tucker, Ga. – SED International Holdings and Starlight
Electronics USA have inked a deal for the SED to be exclusive distributor in
the U.S. for all Polaroid imaging
and printing products.

The deal includes digital cameras and camcorders, analog instant
cameras, analog instant film and the Polaroid
Grey Label line of imaging and printing products, both companies

As the sole distributor, under terms of the agreement, SED
will distribute Polaroid imaging
and printing products to all accounts in North America, excluding major retail
channels, which are serviced directly by Starlight.

Starlight is the exclusive North American licensee for Polaroid-branded digital imaging,
analog-instant imaging and printing.

Manuel Madriz, Starlight Electronics USA’s senior VP and
general manager, said, “Polaroid’s
exciting portfolio ranges from analog and digital products to the new Grey Label product line, developed by
Polaroid’s creative director,
Lady Gaga.”

“This exclusive U.S. contract is an exceptional opportunity
for SED to showcase our efficient and growing distribution network through a
broader selection of Polaroid products,”
said Jonathan Elster, president/CEO of SED.