Sears Struts Kenmore's Stuff At CES TechZone



Sears has joined the ranks of retail exhibitors at International CES with a 1,000-squarefoot space at the new Connected Home Appliances TechZone (booth 26111) to demo the winners of three 2011 Innovations Design and Engineering Awards, including a Best of Innovations honoree in the Major Home Appliances category.

That kudo went to the Kenmore Elite dishwasher with interactive color LCD controls, which features the first interactive, full-color LCD touch controls with need-toknow information such as cycle length and status, use and care details, and maintenance tips. The 5-inch LCD screen is located on the top of the dishwasher door and is hidden from view when closed for a polished look.

The dishwasher itself ensures consistent cleaning of every item — and eliminates the need to pre-wash or pre-rinse — thanks to an exclusive 360-degree PowerWash technology that uses an innovative spray arm that extends beyond the standard circular motion to blast every corner of the cavity. The unit also features exclusive rotating TurboZone spray jets that help remove baked-on foods.

The LCD touchscreen can also be seen in new frontand top-load laundry pairs that Sears is unveiling at the show.

Kenmore won a second award in the Major Home Appliances category for its Kenmore Live Studio (KLS), which opened to the public last March in Chicago. Designed as interactive community center, KLS brings customers face-to-face with the brand’s latest product innovations, which are demonstrated during weekly events. The studio events are also broadcast live on Kenmore’s Facebook page to provide an interactive platform for two-way dialogue between customers and the brand, Sears said. A downsized mock-up of the KLS is on display at Kenmore’s booth.

The retailer’s third award, within the Enabling Technology category, is for Kenmore Connect, an innovative customer- service feature that enables select washers and dryers to send real-time diagnostic information over the phone to service technicians via sound transmissions.

The audible “beeps” can carry more than 100 data points to help pinpoint a problem, including cycle and option settings; the status of certain sub-systems; operational information such as air/water temperature, estimated load size, spin speeds, fill/drain times and unbalanced load issues; and the mechanical issues associated with each error code.

The service is free to customers for the life of the appliance, and is being demonstrated within the Kenmore booth.


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