Ill. – Sears Holdings has named Scott Freidheim president of the company’s
Kenmore, Craftsman and DieHard private-label brands.
Sears from Lehman Brothers in 2009 as executive VP, operating and support businesses,
and succeeds Guether Trieb, who held the post for the past three years.
“Scott is a strong
leader who will heighten our focus on our Kenmore, Craftsman and Diehard
brands,” said president and interim CEO Bruce Johnson. “I believe he will be a
tremendous asset to this business as we drive new ideas forward.”
expected to focus on selling Sears’ private-label stable through other
retailers, which chairman Eddie Lampert has identified as a key strategic
initiative for the chain.
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