Sears Names New Appliance President

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Hoffman Estates, Ill. - Sears' home appliance president Doug Moore has left the company after two years in that post.

He has been succeeded by Dev Mukherjee, who previously headed up Sears' toys and seasonal businesses.

Sears gave no explanation for the departure of Moore, who is also a director of Lumber Liquidators, the nation's largest hardwood flooring specialty chain. During his tenure he led the effort to staunch steady majap market share declines by rekindling the company's Kenmore private-label appliance brand, and by instituting steep and regular price promotions on its white-goods products.

 Moore joined Sears as hardlines merchandising senior VP in 2007 from Circuit City, where he held various senior positions over 17 years, including executive VP and chief merchandising officer. He was named senior VP of Sears Holdings and president of home appliances in 2008.

He has been a member of Lumber Liquidators' board since 2006.

Mukherjee joined Sears nearly four years ago as innovation senior VP, and became president of the season and toys unit in January 2009. Before that he served as general marketing manager for Microsoft and strategy and marketing VP for IBM.


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