Sears' Majaps Bolster Comps Sales, CE Soft - Twice

Sears' Majaps Bolster Comps Sales, CE Soft

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Hoffman Estates, Ill. - Comp-store sales at Sears' flagship stores edged up 0.3 percent during the three months ending April 21 thanks to increased demand for major appliances.

The retailer attributed the majap sales gains to the launch of new products under its private-label Kenmore brand, and consumer response to the federally funded "cash for appliances" stimulus program.

Conversely, CE proved to be the softer side of Sears during the quarter, with the company reporting lower sales in that category.

At sister chain Kmart, comp sales rose 3.2 percent on strength in apparel, home and toys.

Parent company Sears Holdings said first-quarter earnings for the period ending May 1 would be between $0 and $35 million, compared with a year-ago profit of $26 million.

In a research note, Credit Suisse retail analyst Gary Balter called the results "disappointing in the context of competitors and even by the company's own standards." Sears' majap sales still lag the industry's estimated double-digit increases even with the artificial boost from the federal appliance rebate program, he wrote, while Kmart's productivity remains "so low, it's difficult for the 3 percent comps to translate into profits."

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