Sears Localizes Online Shopping

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Hoffman Estates, Ill. - Sears has launched an online shopping portal that provides inventory checks and additional sales items at local Sears stores.

The portal,

, offers hundreds of additional local deals beyond Sears' weekly print circular or e-commerce site, the company said.

Localization is pre-selected based on the shopper's location and can be changed to any Sears store. Shoppers can browse weekly deals by department, brand or price point, and see in real time how many items are currently in stock at the selected location.

" gives our ... customers unprecedented access and power," said Imran Jooma, senior VP/president of Sears' online, marketing, financial services and pricing business units. "We know how savvy our customers are when it comes to finding the best deals. Giving our customers new services and conveniences like a real-time window into the selection and savings specific to their nearby store is a great example of how the future of integrated shopping is here today at Sears."

The portal also offers new tools such as ratings, reviews and product comparisons, and customers can create lists that they can print for in-store shopping, send to their mobile devices, and share with family and friends via email, Facebook, Twitter or Sears' ShopYourWay loyalty program. Members of the latter get additional savings on offers, and bonus members can earn bonus points, the retailer said.

Personalizing the shopping experience through the loyalty program is a major focus of Sears' go-forward strategy, senior executives

told shareholders

last week.


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