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Sears Launches CE Recycling Program

Hoffman Estates, Ill. – Sears
has launched a CE trade-in and recycling program that allows shoppers to redeem
their used products for gift cards, while Kmart will begin testing a CD and DVD

Sears’ online program, operated by Boston-based Gazelle, accepts
CE devices in more than 20 categories, including cellphones, laptops, MP3
players and digital cameras. Consumers can have their products evaluated at, where they can
also request a free shipping box and print out free-shipping labels.

Gazelle, a service of Second Rotation, will exchange functional
devices for Sears gift cards within seven days of inspection. (Non-operations items
will still be accepted for recycling at no cost, but consumers will not receive
value for those products.) The gift cards can be redeemed at all of Sears’ and
Kmart’s stores and Web sites.

As a special holiday promotion, participants will receive an
additional 5 percent of the value of their trade-in, added to their Sears gift
card, through Dec. 31.

According to Karen Austin, president of Sears Holding’s home electronics
business unit, about 90 percent of the trade-in items are expected to be reused,
and the remainder responsibly recycled, preventing them from ending up in

“Sears Blue Electronics Crew’s trade-in program is a great option
for customers who want to turn their used electronics into potential buying
power, while also helping conserve the environment,” she said.

Separately, Kmart will begin a five-store test of an
entertainment software exchange program in two weeks. Under the plan, customers
will be able to trade in their used CDs, DVDs and Blu-ray Discs at the Kmart
service desk in exchange for store credit that can be used immediately.

The used movie and music discs could conceivably be resold by
Kmart, Austin said. Sears presently sells a limited selection of refurbished CE
products online that are obtained from distributors or fulfilled via
third-party sites.