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Sears, Kmart To Carry Alphaline Brand

Hoffman Estates, Ill. — Sears and Kmart will begin carrying the private-label Alphaline CE accessories brand on Oct. 28.

The line will be exclusive to the two retailers, a spokesman told TWICE, with 101 SKUs in Sears and 95 in Kmart.

Products will include cables, mounts, screen cleaners, iPod docking systems and Bluetooth speakers. Five different headphone styles will be available, with pricing ranging from $14.99 to $39.99, as will gaming accessories for the Xbox, PlayStation, Wii and DS systems.

Product will be merchandised via in-line displays, the spokesman said, and sales associates will have t-shirts and lanyards promoting the new line. Products bearing the Alphaline brand were already available on as of this posting.