Sears Debuts ‘AdYourWay' Personalized Ads

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Hoffman Estates, Ill. - Sears Holdings has launched


, described by the retailer as "a new shopping tool that gets to know customers and personalizes the shopping offers that they receive."

AdYourWay combines product selection with personalized content and customized recommendations, Sears said.

"We're living in a customer-controlled retail environment and it is imperative that we continue to reinvent the company through technology and innovation to improve our relevance with our customers," said David Friedman, senior VP and president, Marketing, Sears Holdings.

From a single personalized page on, and soon to come to, AdYourWay allows customers to receive personalized product recommendations based on previous purchases and product searches. Once a customer is logged into or, AdYourWay technology works to provide customers with deals and offers on products of interest and those that are relevant to their lifestyle.

Through the "Follow" functionality, shoppers can select a desired item and set up e-mail alerts for price drops. By selecting a product from any page, customers can submit the price they want to pay for the item, how frequently they want to be notified of the price changes and receive e-mail alerts whenever the price changes. All of the followed items can be viewed, easily accessed and managed from a personal AdYourWay page.

Sears Holdings' has signed on with


, Apple's new mobile advertising network. With iAd consumers can engage with interactive ads on their iPhone or iPod touch without leaving their current app. The Sears iAd campaign will launch soon, the retailer said


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