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Sears Debuts ‘AdYourWay’ Personalized Ads

Estates, Ill. – Sears Holdings has launched


described by the retailer as “a new shopping tool that gets to know customers
and personalizes the shopping offers that they receive.”

AdYourWay combines product selection with personalized
content and customized recommendations, Sears said.

“We’re living in a customer-controlled retail environment
and it is imperative that we continue to reinvent the company through
technology and innovation to improve our relevance with our customers,” said David
Friedman, senior VP and president, Marketing, Sears Holdings.

From a single personalized page on, and soon to
come to, AdYourWay allows customers to receive personalized product
recommendations based on previous purchases and product searches. Once a
customer is logged into or, AdYourWay technology works to
provide customers with deals and offers on products of interest and those that
are relevant to their lifestyle.

Through the “Follow” functionality, shoppers can select a
desired item and set up e-mail alerts for price drops. By selecting a product
from any page, customers can submit the price they want to pay for the item,
how frequently they want to be notified of the price changes and receive e-mail
alerts whenever the price changes. All of the followed items can be viewed, easily
accessed and managed from a personal AdYourWay page.

Sears Holdings’ has signed on with


, Apple’s new
mobile advertising network. With iAd consumers can engage with interactive ads
on their iPhone or iPod touch without leaving their current app. The Sears iAd
campaign will launch soon, the retailer said