Miami - Sears is looking to blunt hhgregg's 10-store entry into the South Florida market tomorrow with a targeted appliance promotion.
The local "Big Price Drop" event, running now through Labor Day, include's this week's offer of 15 percent off all Kenmore majaps and 10 percent off all Whirlpool and KitchenAid products.
Sears is supporting the promotion with flyers, inserts, static and mobile billboards, emails, and TV and radio spots, the chain told TWICE.
The effort puts added pressure on hometown favorite BrandsMart USA, which operates five CE and appliance superstores between South Miami and West Palm Beach.
An even bigger battle is likely to ensue this fall when hhgregg encroaches upon Sears' home turf of Chicago with the opening of at least 14 Windy City locations.