Sears Continues Majap Promos


Hoffman Estates, Ill. - Sears will continue its ongoing majap promotions this Labor Day weekend with discounts of as much 40 percent.

The biggest sales are reserved for Energy Star-rated models under the Maytag, Samsung and Whirlpool brands, which will be offered at 30 percent off regular retail. Sears is also offering 20 percent off all other Energy Star appliances, and 15 percent off the balance of its majap assortment.

In addition, the retailer is offering $700 off LG's Energy Star-qualified WM2701H front-load washer and companion dryer.

The chain will also take an additional 10 percent off most appliance purchases made with a Sears credit card.

Sears said the promotion is part of its "Big Switch" program, whose goal is to trade up households to 5 million Energy Star-qualified appliances that could save families over $2,500 on their utility bills over five years.

"Through The Big Switch program, Sears is committed to helping customers reduce their utility bills and do their part to help the environment," said Sears home appliances president Doug Moore. "Given these economic times, our customers are looking for value and to benefit from our Labor Day event. This year will be no different with our everyday best prices guaranteed on all the top brands."

According to John White, executive appliance VP for the Brand Source buying group, aggressive and prolonged price promotions by Sears and the two major home-improvement chains have cost all majap retailers about 5 points of margin. The big-box promotions are an effort to increase traffic, storewide revenue and majap market share amid a period of soft appliance demand, he said.


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