New York — Peter K. Felberbaum, president of the marketing/licensing division for SDI Technologies and KIDdesigns, has joined Best Brands Consumer Products in the same role.
Felberbaum, who was with SDI and KIDdesigns since 1994, said in an emailed statement that he will be working with Best Brand’s new president, Jack Albert Jr.
In an SDI statement, Morris Franco, CEO, said, “We are all grateful to Peter for his service and dedication to our companies over the past fourteen years. Throughout his tenure, Peter contributed with his vision and energy which will be missed. We wish him well in his future endeavors.”
Isaac Ashkenazi, president of KIDdesigns, and Ezra Ashkenazi, president of SDI, together with Marcos Zalta, business and legal affairs VP, will assume Peter’s responsibilities with respect to third-party licensors. Evan Stein, marketing vision VP, will assume Felberbaum’s PR and marketing responsibilities.