Scaglione Named Sharp CMO

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Mahwah, N.J. -

Sharp Electronics

(SEC) has named Bob Scaglione chief marketing officer.

Scaglione, who previously held the title of Sharp Electronics Marketing Co. of America senior VP and group manager, will "head up a new business development team to promote opportunities, cross-pollination, and cooperation across business units and categories to further strengthen the Sharp brand in the U.S." the company said in a statement.

He will report directly to Kozo Takahashi, SEC chairman and CEO, "and play a key role in supporting Takahashi's vision to drive innovation-based growth at the company."

In his previous role, Scaglione led the marketing and product development of Sharp's lineup of consumer audio and video products, including the company's Aquos Quattron HD and 3D LCD TVs with quad-pixel technology, as well as appliances.

Scaglione joined Sharp in 1989 as sales manager for audio/video products. He went on to serve as marketing manager for televisions, as well as national sales and merchandising manager for camcorders.

He also helped launch Sharp's LCD and HDTV products while serving as sales and marketing associate VP for the digital products division.

"Bob's record of great accomplishment and experience in audio/video, television and CE products in general makes him ideally suited to taking a larger leadership role that is more central to the company's future success," said Takahashi. "He has proven himself a strong leader and innovative thinker time and again over his 21 years with Sharp. We are very fortunate to be able to appoint him to this position."

Prior to joining Sharp he was a buyer for Abraham & Straus.  Scaglione holds a B.S. in marketing from the University of Scranton.


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