Satoren Joins DSI

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— Jerry Satoren, former group VP of sales for Toshiba America Consumer Products, is joining distributor DSI Systems as CE business development senior VP, a new position.

Satoren will join DSI Systems on Oct. 4 and will report directly to Doug Robison, president.

Satoren will be responsible for the firm’s U.S. CE business strategy and execution, vendor and dealer relationships, CE profitability, and long-term business planning, and will eventually relocate to DSI’s Dallas office.

Prior to Toshiba, Satoren held various sales positions over a 14-year career at RCA/Thomson. He joined Toshiba in 1997 and left the company this past June.

DSI Systems is one of the largest national distributors of LCD, plasma and home-theater TVs, satellite equipment and accessories.


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