Des Moines, Iowa - Jerry Satoren, former group VP of sales for Toshiba America Consumer Products, is joining distributor DSI Systems as CE business development senior VP, a new position.
Satoren will join
on Oct. 4 and will report directly to Doug Robison, president.
Satoren will be responsible for the firm's U.S. CE business strategy and execution, vendor and dealer relationships, CE profitability, and long-term business planning, and will eventually relocate to DSI's Dallas office.
"I couldn't be any more excited than I am about joining the DSI team," Satoren said. "Anyone that knows me is keenly aware that I have long been a strong proponent of buying groups and the independent retailer. With its diversified portfolio of products and services, logistical excellence, and a dedicated field sales force, DSI is unmatched in providing the necessary resources that the independent dealer needs to remain relevant and profitable in today's challenging environment. I look forward to using all of my industry experience to help further strengthen this mission."
Doug Robison said, "We couldn't be more pleased to add Jerry to the DSI family. His experience and relationships in the industry will add depth to our sales, merchandising and marketing efforts as we build our position as the most important full service distributor to both our dealers and our vendors."
Prior to Toshiba, Jerry held various sales positions over a 14-year career at RCA/Thomson. He joined Toshiba in 1997 and left the company this past June.
DSI Systems is one of the largest national distributors of LCD, plasma and home-theater TVs, satellite equipment and accessories.