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Santa For Sale

Just in time for the upcoming holiday selling season, the name most closely associated with gift-giving is suddenly available online.

The trademark and domain name is being put up for auction by its owners Santa Holdings LLC. The domain, first registered in 1994, had variously been employed as an online gift and holiday shopping portal, and is now looking for a new home.

 “ presents a tremendous opportunity to own a piece of Christmas” said Gabe Fried, CEO of retail auction house Hilco Streambank , which is conducting the sale. “The domain has a broad application for e-commerce and brick-and-mortar retailers looking to increase sales volume, as well as advertisers looking to promote their products during the holiday season,” he said.

Interested parties can contact Fried at (212) 610-5641 or [email protected]. Hilco will be accepting privately-submitted bids prior to the holiday season but has not yet scheduled an auction date. It said it will reach out to interested parties directly.