LAS VEGAS —
Partnerships and bringing a level of humanism to consumer technology were the focus of Samsung’s Boo-Keun Yoon’s keynote during International CES.
Yoon, president of Samsung’s visual display business, invited a bevy of CEOs to his stage to discuss how their companies are working to not only make Samsung’s wide variety of products more interactive, but to bring about what he called a level of “human digitalism.”
On the content-delivery side of the business, Yoon had Comcast CEO Brian Roberts and Time Warner CEO Glenn Britt discuss how their companies were helping bring content to products beyond the TV.
Each gave a brief demonstration of their programming playing on a Galaxy Tab via an app.
“We’re radically changing how consumers interact with their televisions, whether they are watching on a big screen or small screen,” Roberts said.
Britt said Time Warner has worked with Samsung to develop TVs that will use a subscription service to show cable content without the need for a set-top box.
Jason Kilar, Hulu’s CEO, came on stage to say Hulu’s partnership will result in Hulu Plus programming becoming available on Samsung Android phones in the near future.
Adobe CEO Shantanu Narayen spoke of the importance of including Flash capability on Smart TVs, so users can enjoy a full web experience. Toward this end, Yoon said this collaboration will result in Samsung TVs supporting Flash.
The final CEO on hand was DreamWorks’ Jeffery Katzenberg.
He said his animation studio exclusively uses Samsung TVs in its work and that Samsung and Dream- Works are extending their relationship to allow Samsung to use certain DreamWorks characters in its upcoming marketing programs.
In addition, some DreamWorks engineers will work directly with Samsung to create a better product, with particular interest being paid to 3D, Katzenberg said.