Samsung Unveils Simple P&S Digicam

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Ridgefield Park, N.J. - Taking a tip from the pocket-camcorder category, Samsung Electronics introduced Wednesday a 12.2-megapixel point-and-shoot digital still camera focused on simplicity.

Samsung PL90

The Samsung PL90 (shipping in September at a $150 suggested retail) was said to have been designed for simple use and transport by including a built-in USB connector to quickly connect to a PC for charging the battery or sharing images.

The design eliminates the need for multiple cables while providing easy access to photos on the connected PC.

To support image storage and sharing, the PL90 ships with an auto-installing Intelli-studio software that enable quickly finding, filing and sharing pictures.

"We want consumers to enjoy the entire photographic experience through the PL90, with the ability to capture, connect and share pictures instantly and even charge on the move," stated Sangjin Park, Samsung digital imaging business president. "In this fast-paced world, we understand that our customers need to have these capabilities at their fingertips, and the PL90 puts this power in their hands. The PL90 is further evidence of the continued innovation behind Samsung cameras."

The PL90 features new Smart Auto (still and movie) technology that enables consumers to capture images in a wide variety of conditions.

A Perfect Portrait System in the camera offers several shooting modes, including Self Portrait with face-tracking autofocus. The face-detection feature automatically detects and recognizes up to 12 different faces simultaneously.

A Beauty Shot function allows users to adjust brightness and face tone while also reducing flaws or blemishes.

The PL90 also incorporates smile- and blink-detection features that snap a photo when subjects are smiling and intelligently detects if a subject's eyes were closed in the shot.

An intelligent Smart Album feature enables users to quickly locate pictures.

Other specs include a 2.7-inch 230,000-dot LCD screen, 4x optical zoom, and movie recording at 640 by 480 30/15 fps resolution.


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