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Samsung Unveils Simple P&S Digicam

Ridgefield Park, N.J. – Taking a tip from the pocket-camcorder
category, Samsung Electronics
introduced Wednesday a 12.2-megapixel point-and-shoot digital still camera focused
on simplicity.

The Samsung PL90 (shipping in September at a $150 suggested
retail) was said to have been designed for simple use and transport by
including a built-in USB connector to quickly connect to a PC for charging the
battery or sharing images.

The design eliminates the need for multiple cables while
providing easy access to photos on the connected PC.

To support image storage and sharing, the PL90 ships with an
auto-installing Intelli-studio software that enable quickly finding, filing and
sharing pictures.

“We want consumers to enjoy the entire photographic experience
through the PL90, with the ability to capture, connect and share pictures
instantly and even charge on the move,” stated Sangjin Park, Samsung digital
imaging business president. “In this fast-paced world, we understand that our
customers need to have these capabilities at their fingertips, and the PL90
puts this power in their hands. The PL90 is further evidence of the continued
innovation behind Samsung cameras.”

The PL90 features new Smart Auto (still and movie) technology that
enables consumers to capture images in a wide variety of conditions.

A Perfect Portrait System in the camera offers several shooting
modes, including Self Portrait with face-tracking autofocus. The face-detection
feature automatically detects and recognizes up to 12 different faces

A Beauty Shot function allows users to adjust brightness and face
tone while also reducing flaws or blemishes.

The PL90 also incorporates smile- and blink-detection features
that snap a photo when subjects are smiling and intelligently detects if a
subject’s eyes were closed in the shot.

An intelligent Smart Album feature enables users to quickly
locate pictures.

Other specs include a 2.7-inch 230,000-dot LCD screen, 4x optical
zoom, and movie recording at 640 by 480 30/15 fps resolution.