Samsung Unveils 24x Point-&-Shoot DSC


Ridgefield Park, N.J. - Samsung unveiled a new 12.5-megapixel point-and-shoot digital camera offering a 24x optical zoom lens.

Billed as the compact digital point-and-shoot camera with Samsung's most powerful lens to date, the HZ25W will ship in October at a $400 suggested retail.

Samsung HZ25W

The unusual 24x optical zoom lens uses Schneider-Kreuznach optics with a 26mm wide angle out to 624mm of equivalent 35mm film focal range.

Also included is HD video recording at up to 720p HD video resolution in the H.264 format.

"Photographers of all skill levels are going to be drawn to the HZ25W's features," stated Reid Sullivan, Samsung A/V/digital imaging marketing senior VP. "The versatility of the lens gives any user, whether a soccer mom on the sidelines or an enthusiast looking to create a stunning image, the ability to be prepared for just about any shooting scenario."

The camera offers both aperture and shutter priority modes as well as full manual control and RAW support.

A Smart Auto function makes the proper exposure and focus settings from one of 11 optimized settings automatically, after analyzing the current environment.

The camera includes Perfect Portrait System, has face recognition, face deection, Smile Shot, blink detection and Samsung's Beauty Shot. The face-recognition technology automatically stores up to 20 preferred faces to the cameras' internal memory.

While taking a portrait, the HZ25W will automatically recognize if one of the user's 20 preferred faces is in the frame and identify them as a priority for focus and exposure.

After pictures are taken, users can search for a specific image they have saved on their memory card using a Smart Album feature. Smart Album automatically organizes the user's digital images and gives them the ability to narrow their search based on specific criteria such as the date or week the image was taken, the overall color tone, portraits or specific file types, including  photos, videos or voice memos.

The zoom lens is fully functional when in video recording mode.

The zoom is supported by Samsung's Dual Image Stabilization system, which combines both optical and digital stabilization to help reduce blur, especially when using the lens at its maximum zoom.

The HZ25W also provides aperture and shutter priority and a full manual shooting mode for those users looking to exercise more control over camera settings.

Additional manual controls include the ability to customize white balance settings from a temperature range of 3,000K to 10,000K as well as manual focusing, Samsung said.

Users have the option to shoot in RAW (DNG1.1), JPEGs or both.

The camera is equipped with both a color electronic view finder and 3-inch LCD screen, the latter of which also provides access to the camera's user interface.


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