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Samsung TVs Move To LED In 2007 Lineup

LAS VEGAS – Samsung unveiled at International CES a new flat-panel TV lineup that continues to place even emphasis on both large-screen LCD and plasma display types, while DLP rear projection is offered as a high value big-screen alternative.

Among new technologies this year will be the use of LED lighting sources to produce a wider color gamut and reduced startup times for both flat-panel LCD and DLP rear projection models. In the later category, the system is being expanded to six DLP SKUs this April.

Additionally, the plasma category will be taken to the next level with some of the company’s first 1080p models slated for second half introductions.

“We are seeing consumer buying habits and retailer merchandising practices that strongly indicate to me that flat-panel TV is really one category,” explained Jonas Tanenbaum, Samsung flat-panel products senior marketing manager. “When customers come into the store these days, they are looking for a flat-panel product and less distinguishable are the differences between LCD and plasma.”

The high-end 81D LCD TV series, which ships in July at prices to be announced later, employs LED backlighting in four screen sizes. Models will include the 57W-inch LN-T5781D, the 52W-inch LN-T5281D, the 46W-inch LN-T4681D, and the 40W-inch LN-T4081D. Each is said to produce contrast levels of 50,000:1 and produce 105 percent wide color gamut. All will also offer 1920-by-1080p screen resolution, new Super Clear Super Patterned Vertical Alignment (SPVA) panels, WiseLink with Bluetooth wireless connection technology and three HDMI inputs.

The OCAP interactive cable-card system, previously reported as a new feature in the series, has been withdrawn, a company spokesman said.

The 71D series will feature four models with 1920-by-1080p resolution and Cold Cathode Flourescent (CCFL) backlighting. Added is a 120Hz motion blur reduction system and Blutooth wireless connection technology. Models will start shipping in July at prices to be announced and include 57W-, 52W-, 46W- and 40W-inch screen sizes.

The 61D LCD TV series will offer three 1080p models in the 52W-, 46W-, and 40W-inch screen sizes. All are scheduled to ship in March at prices be announced and feature 8,000:1 contrast ratios, 92 percent wide color gamut, and SPVA panels.

The 53D LCD Series, will include the 40W-, 32W-inch, 26W- and 23W-inch screen sizes when it startes shipping in March at prices to be announced. A 7,000:1 contrast ratio, 92 percent wide color gamut and gloss black cosmetics distinguish the models. The 54D series will offer similar models in pearl white cosmetics.

In plamsa, Samsung will begin to offer 1080p starting in the second half, Tanenbaum said.

Highlighting the offerings will be the 58W-inch 1920-by-1080p HP-T5894W, which will ship in September at a $5,499 suggested retail. The unit employs WiFi connectivity to an in home network via a wireless 802.11n A/V center.

The set uses Samsung’s Ultra FilterBright anti-reflective film technology for a strong contrast performance even in brightly lit rooms, and Samsung’s Advance Complimentary Color panel.

The 58W-inch HP-T5884 (September, $4,999) will omit the wireless feature, but will offer 1080p resolution and UltraFilterBright technology producing a 10,000:1 contrast ratio, Samsung said. A 13-bit signal processing system is included with 8,192 gray level and 549 billion colors.

The company will also introduce a similarly featured 50W-inch HP-T5084 (June, $3,799).

Highlighted 720p plasmas include the 50W-inch HP-T5064 (March, $2,999) and 42W-inch HP-T4264 (March, $1,999), which both feature FilterBright2 anti-reflective technology, 13-bit signal processing, and three HDMI v1.3 with CEC inputs.

In rear projection applications Samsung’s six LED offerings will benefit from a longer-lasting (20,000 hours) light source that produces a wider color gamut, high contrast performance and fast startup times.

Highlighted LED models include the 87S series of Slim design 1080p DLPs including the 61W-inch HL-T6187S ($3,199 MAP), the 56W-inch HL-T5687S ($2,799), and the 50W-inch HL-T5087S ($2,399). All ship to dealers in April.

Samsung will also offer a more conventionally designed 79W series with LED technology, including the 56W-inch HL-S5679W (April, $3,999).

The 76S series features step-down Slim design 1080p DLP TVs, including the 61W-inch HL-S6176S ($2,899), the 56W-inch HL-T5676S ($2,499), and the 50W-inch HL-T5076S ($2,099). All ship in April, and include Samsungs Gen 6 light engine, 3 HDMI inputs and WiseLink USB 1.1 input with Picture Viewer.

Samsung will continue to offer CRT models in 2007 through its narrow-cabinet SlimFit TV line. Models include the 30W-inch TX-T3093WH (April, $699), the 30W-inch TX-T3092 with bottom-mounted speakers, and the 27W-inch TX-T2793 (April, $499 MAP).