Dallas - Samsung Mobile said it shipped 1 million Android 2.1-based Galaxy S smartphones in the U.S. since its mid-July launch through only two carriers -- AT&T and T-Mobile.
It also expects sales to expand significantly when the phone is available through Sprint on Aug. 31 and, in the fall, through Verizon Wireless, U.S. Cellular and Cellular South.
to consumers through T-Mobile on July 15 and through AT&T on July 18.
In revealing the phone's sales, Samsung took a cue from Apple, which regularly releases iPhone sell-through to end users within days of the launch of a new iPhone, but Apple doesn't break out U.S. sales. With the June 24 launch of the iPhone 4, for example, Apple said it racked up its most successful iPhone launch to date, selling through more than 1.7 million new models in the first three days of availability in five countries, including the U.S. That compared with more than 1 million iPhone 3G S phones sold during their first three days of availability in 2009 in eight countries, including the U.S.
Samsung's flagship smartphone, which will be upgradable from Android 2.1 to 2.2 at an unspecified date, features a 4-inch Super AMOLED display screen, HD video capture and 1GHz Hummingbird application processor.
The company supported the Galaxy rollout with a print, online, cinema and television advertising campaign that includes major networks such as ABC, CBS, FOX, NBC, ESPN and MTV and cinemas such as AMC, Cinemark and Regal. Samsung Galaxy was also a sponsor of X Games 16 held in downtown Los Angeles from July 29 to Aug. 1. From Sept. 30 to Oct. 3, the Samsung Galaxy S lineup will be showcased at the World Cyber Games Grand Final in Los Angeles.
The phone's social-media campaign includes a Facebook promotion and daily content sharing on Samsung Mobile's social media channels, which include Facebook, Twitter and YouTube.