Dallas – Samsung Mobile said
it shipped 1 million Android 2.1-based Galaxy S smartphones in the U.S. since
its mid-July launch through only two carriers — AT&T and T-Mobile.
It also
expects sales to expand significantly when the phone is available through
Sprint on Aug. 31 and, in the fall, through Verizon Wireless, U.S. Cellular and
Cellular South.
The phone
to consumers through T-Mobile
on July 15 and through AT&T on July 18.
In
revealing the phone’s sales, Samsung took a cue from Apple, which regularly
releases iPhone sell-through to end users within days of the launch of a new
iPhone, but Apple doesn’t break out U.S. sales. With the June 24 launch of the
iPhone 4, for example, Apple said it racked up its most successful iPhone
launch to date, selling through more than 1.7 million new models in the first
three days of availability in five countries, including the U.S. That compared
with more than 1 million iPhone 3G S phones sold during their first three days
of availability in 2009 in eight countries, including the U.S.
Samsung’s
flagship smartphone, which will be upgradable from Android 2.1 to 2.2 at an
unspecified date, features a 4-inch Super AMOLED display screen, HD video
capture and 1GHz Hummingbird application processor.
The company
supported the Galaxy rollout with a print, online, cinema and television
advertising campaign that includes major networks such as ABC, CBS, FOX, NBC,
ESPN and MTV and cinemas such as AMC, Cinemark and Regal. Samsung Galaxy was
also a sponsor of X Games 16 held in downtown Los Angeles from July 29 to Aug.
1. From Sept. 30 to Oct. 3, the Samsung Galaxy S lineup will be showcased at
the World Cyber Games Grand Final in Los Angeles.
The phone’s
social-media campaign includes a Facebook promotion and daily content sharing
on Samsung Mobile’s social media channels, which include Facebook, Twitter and YouTube.
