Dallas - Samsung's first-ever Super Bowl ad will be a 90-second commercial promoting the Galaxy Note superphone, a tablet/smartphone hybrid.
The commercial will air during the fourth quarter of Super Bowl XLVI on Feb. 5.
The Note features 5.3-inch screen and AT&T's 4G LTE and HSPA+ technologies. Preorders begin on the day of the Super Bowl for delivery by Feb. 17. It goes on sale in AT&T and Best Buy stores on Feb. 19.
Samsung said it chose Bobby Farrelly to direct the commercial, which will be Farrelly's first commercial. Farrelly and his brother Peter created such comedy films as "There's Something About Mary," "Dumb and Dumber," "Kingpin" and "Fever Pitch."
The commercial will include footage shot by the Galaxy Note's HD-quality video camera.
Samsung, which in previous years has been an NFL sponsor and a Super Bowl sponsor with signage at various venues over the years for its TV line, will also advertise in the inaugural live stream of the Super Bowl, which will be streamed over NBC.com.