Seoul, South Korea - Samsung Electronics has launched a branding campaign to hype the capabilities and importance of using Samsung memory modules.
The consumer video ads will stress the importance of having Samsung's high-performance, low-power consumption memory in tablets, phones and computers, the company said. The company's previous memory ad campaigns were launched through the trade and commercial press, but these are being taken directly to the consumer.
The campaign kicks off with three videos focusing on battery life, loading and freezing. The theme is Samsung's memory will improve or fix these problems.
The ads are now running on YouTube and
and will be appearing on such tech sites as CNET, Wired and Forbes later this month.