Seoul, South Korea – Samsung Electronics has launched a
branding campaign to hype the capabilities and importance of using Samsung
The consumer video ads will stress the importance of having
Samsung’s high-performance, low-power consumption memory in tablets, phones and
computers, the company said. The company’s previous memory ad campaigns were
launched through the trade and commercial press, but these are being taken
directly to the consumer.
The campaign kicks off with three videos focusing on battery
life, loading and freezing. The theme is Samsung’s memory will improve or fix
The ads are now running on YouTube and
and will be appearing
on such tech sites as CNET, Wired and Forbes later this month.