Ridgefield Park, N.J. –
said Friday it has teamed up with pop music group
to create the band’s latest music video while cross-promoting the
company’s recently introduced NX100 mirrorless interchangeable-lens camera.
Samsung said the group’s new video was recorded using the
was released Friday.
The teaser shows the versatility of the camera as a creative tool
through the use of its 20mm wide i-Function Lens.
All videos, including the trailer and the upcoming music video,
can be viewed on
OK Go is an indie-rock band best-known for their hit music video,
“Here It Goes Again,” also known as the “Treadmills Dance.” The group is
considered to be a pioneer in viral music videos.
The video features the band performing a choreographed routine
across eight treadmills in one continuous take. The video attracted 60 million
hits on YouTube and remains the most-viewed online music video of all time,
A series of behind-the-scenes episodes has also been produced
using the Samsung NX100, following the band along the way of the new project.
The clips show OK Go discovering the technical ability of the camera’s special
i-Function Lens, as they create a piece of video art.
In addition, the episodes provide a fun way to learn about how
the NX100 itself works, the company said. The series also challenges viewers to
explore their own creativity.
“At the heart of the NX100’s
unique capabilities is the ability to create stories and translate users’
creative ideas into images without the difficulties that can come with
complicated digital functions,” said SangJin Park, Samsung digital imaging business
president. “With this in mind, we were delighted to work with OK Go on the
concept and production of the new video, â€˜Last Leaf,’ as their world-famous
video concepts proved the perfect challenge for the NX100 to capture.”