Samsung Electronics America and the National Football League (NFL) announced a multimillion dollar marketing deal for the 2005 and 2006 NFL seasons.
The exact budget for the marketing program was not disclosed.
Samsung, which is the “Official HDTV of the NFL,” also unveiled its national ad campaign including TV commercials, print, online and in-store exposure featuring four legendary NFL quarterbacks — Dan Marino, Troy Aikman, Steve Young and Boomer Esiason.
Each QB will represent each of Samsung's market share leading HDTV categories — LCD, Plasma, DLP and SlimFit.
To kick off the marketing effort, Samsung begins its first of two NFL online promotions, called the Samsung NFL HDTV Challenge. This promotion will provide online visitors a chance to win a trip to Super Bowl XL. The online campaign is up and running with TV ads and newspaper ads beginning this month.
“This is an exciting time for Samsung, the NFL, its fans and all NFL viewers to unite behind the world's greatest game viewed on Samsung high-definition televisions,” says Peter Weedfald, sales and marketing senior VP, U.S. Consumer Electronics & North American corporate marketing for Samsung Electronics America. “We feel privileged to team with the NFL and our All-Star quarterbacks. NFL games on a Samsung LCD, DLP, Slimfit or plasma HDTV are an experience millions of viewers and fans will fall in love with.”
Samsung said it will also have the ability to leverage their NFL association within the home audio entertainment system, DVD player and DVD recorder categories.