Ridgefield Park, N.J. – Samsung Electronics America reports it has hired Steven Cook as senior VP/chief strategic marketing offficer, at the company’s North American headquarters (NAHQ).
Cook joins Samsung with 26 years of global and local strategic brand, customer and retail marketing experience. Most recently, he was VP of worldwide strategic planning and business development with Coca-Cola, and prior to that was responsible for domestic and European marketing projects at Procter & Gamble.
“Today’s consumers are increasingly driven by design aesthetic and overall brand preference,” said D.J. Oh, president/CEO of Samsung Electronics North America. “Steven has extensive expertise and skills in brand differentiation, which have been honed in equally competitive industries where brand differentiation is critical. We are pleased to welcome and look forward to his contributions.”
“Samsung is well-known for its ability to deliver the most innovative, design-savvy products to market,” Cook stated in a prepared statement. “I look forward to extending that awareness to a brand where customers are actively seeking Samsung because it delivers on its promise of the best consumer electronics experience.”