Samsung Mobile Gets CMO - Twice

Samsung Mobile Gets CMO

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Dallas - Todd Pendleton jumped from Nike to Samsung Mobile as chief marketing officer, overseeing all marketing activities for Samsung's mobile division in the U.S.

Pendleton was Nike's global brand communications director and led the company's global marketing and communication initiatives. He had been with Nike since 1996.

 In filling an open position at Samsung Mobile, Pendleton will be responsible for the development of integrated marketing, customer-relationship management and customer-experience management strategies that align with Samsung Mobile's corporate business strategy, the company said. Pendleton reports to directly to Samsung Mobile president Dale Sohn.

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