Samsung Enters Photo Printer Market

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Irvine, Calif. — Samsung announced today that it would enter the photo printer market with two 4-inch by 6-inch dye sublimation printers.

The SPP-2020 and the SPP-2040 can produce prints from a PC via USB 2.0 connectivity or without a PC via PictBridge. Both models feature a print speed of 60 seconds per 4 by 6 and each print features a water and fade resistant finish. The printers have a paper capacity of 20 sheets.

Both printers can print from Bluetooth-enabled devices via an optional Bluetooth adapter.

The SPP-2040 will feature a 2-inch color LCD screen for editing photos on the printer. It also features card slots for CompactFlash (Type I and II), Microdrive, SmartMedia, SD, MMC, Memory Stick and xD.

The SPP-2020 will carry a $149 suggested retail price while the SPP-2040 will retail for $199.

The printers will ship this month with a starter kit of 10 sheets of Samsung-branded photo paper. Pricing for the media packs has yet to be set but according to Tony Venice, senior solutions marketing manager, Samsung, the company is aiming at a $.29 per print solution.

According to Venice, the company decided to break into the market with OEM dye sublimation models because it was a “common platform that’s easy to use and allows us to quickly jump into the market” and expand awareness of the Samsung brand in other product categories.

The company is also developing its own photo printing technology, Venice said.

The printers also allow Samsung to offer bundles and cross promotions with its digital cameras, Venice said.

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