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Samsung Bows NX Lens Pair, Pro SD Cards

New York – Samsung announced at PhotoPlus Expo here Thursday two new lenses for its NX compact system cameras, including a new 12-24mm F4-5.6 ED ultra-wide zoom lens ($599 suggested retail) and the 45mm F1.8 mid-telephoto prime lens ($299).

In addition, Samsung said it has expanded its line of advanced SD and MicroSD cards with a new Pro-series line featuring cards with capacities up to 64GB and transfer speeds up to 80MBps.

The Pro-series cards are said to have added performance benefits for photographers looking to capture high-quality images, or for mobile users looking to expand the storage capacity and life of their smartphone or tablet device.

The new NX lenses will carry suggested retails of $600 for the 12-24mm F4-5.6 ED ultra-wide zoom lens and $300 for the 45mm F1.8 mid-telephoto prime lens.

Both are said to delivery both portability and ease-of-use.

“Earlier this year, Samsung introduced the world’s first compact system cameras with built-in Wi-Fi, and with the addition of the lightweight ultra-wide zoom lens and mid-telephoto prime lens — Samsung continues its leadership in imaging innovation,” said Reid Sullivan, Samsung mobile entertainment senior VP. “With a diverse portfolio of 11 lenses, the Samsung NX system offers a solution for virtually any photographer from beginner to the most seasoned professional.”

The 12-24mm F4-5.6 lens can capture a wide range of scenes from landscapes and confined interior spaces. It weighs 7.3 ounces and adds one extra low dispersion glass lens and two aspherical glass lenses for improved sharpness and low chromatic aberration.

The 45mm F1.8 mid-telephoto prime lens weighs 4 ounces and is said to provide excellent depth of field bokeh effects. The F1.8 aperture allows for fast shooting and performs equally well in bright and low-light environments. The auto focus mechanism is said to be both fast and quiet, while the metal body and metal mount add durability.

Both lenses include Samsung’s i-Function that allows users to adjust shutter speed, aperture and ISO settings while looking through the lens.

The new lenses are compatible with Samsung’s complete lineup of NX cameras.

The Pro-series memory card line features capacities up to 64GB and transfer speeds up to 80MB per second.

Available now, the cards offer added performance benefits for photographers looking to capture high-quality images.

 “Samsung’s memory cards offer reliability for the content that matters most to you – whether it’s keeping stunning images and video shot with a digital camera or camcorder, or saving movies and music to a smartphone or tablet device,” said Sullivan. “With the introduction of even larger capacities and faster speeds, Samsung is delivering high-quality products that complement the mobile and entertainment-rich lifestyles of our customers.”

Each new SD and MicroSD card in the series was designed to be water resistant, shockproof (up to 3,200 pounds), and magnet proof (up to 10,000 gauss).

Ultra high speed transfers are said to be up to three times faster than standard memory cards.

Read speeds go up to 80MBps, and write speeds run up to 40MBps.

Samsung’s High Speed and Plus Extreme Speed memory cards are available in 4GB, 8GB, 16GB and 32GB size capacities; the High Speed Series and Plus Extreme Speed Series of memory cards offer transfer speeds up to 24MBps and 48MBps, respectively.

As with the Pro series, the High Speed and Plus Extreme Speed memory cards can survive up to 24 hours in water, withstand 3,200 pounds of force and resist up to 10,000 gauss.