New York – Samsung recently invaded the streets of Times Square with a gaggle of blue-haired spokes models hired for a pre-holiday promotion for its Blu-ray Disc player.
The girls, who were well-educated on the technology, touted the player’s benefits to curious passersby.
Adding to the interactive nature of the stunt, interested parties were told to text “Samsung” at 34264 and follow the instructions on the 55-by-41-foot Samsung video screen mounted on a building overlooking the square.
The screen showed an actor named “Ray,” who reacted as participants responded to a query about their favorite movie genre. They then got to see their names appear on the big screen overhead.