Reston, Va. – Samsung was the dominant brand of cellphone used by current U.S. cellular subscribers in the first quarter, and the Android OS was the dominant OS used by smartphone subscribers during that period, a comScore survey of consumers found.
Samsung enjoyed a 24.5 percent brand share among cellphone users, and Android enjoyed a 34.7 percent market share among smartphone users.
A total of 72.5 million people in the U.S. owned smartphones during the three months ending in March, up 15 percent from the preceding three-month period, comScore also found. A total of 234 million consumers ages 13 and older used mobile devices, comScore also determined after surveying more than 30,000 people over the three-month period ending March.
In surveying consumers about the phone brands they use, comScore found that LG ranked second with 20.9 percent share, followed by Motorola with 15.8 percent, RIM with 8.4 percent, and Apple at 7.9 percent.
In smartphone OS share, Android grew 6 percentage points to 34.7 percent from the preceding quarter, with RIM following in second place at 27.1 percent, Apple growing sequentially by 0.5 percentage points to 25.5 percent, and Microsoft and Palm following with 7.5 percent and 2.8 percent, respectively. (See tables for details.)
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