Seoul, South Korea -
introduced Monday two value-oriented compact cameras accentuating style and simplicity.
Models PL20 (shipping in March at a $120 suggested retail) and ES80 (shipping in April at a $100) offer several step-up options for entry-level camera shoppers, including 5x optical zoom lenses starting at a 27mm wide-angle focal range, and digital image stabilization technology.
It also includes Samsung's Smart Filter technology -- artistic filters in modes such as fish-eye, miniature and sketch to easily add special effects.
Both models are also available in four colors: silver, red, pink and black.
The PL20 features a 14-megapixel CCD image sensor, and 720p/24 fps HD movie recording. It is powered by a rechargeable li-ion battery.
The ES80 features a 12-megapixel CCD image sensor, perfect portrait system, face detection, smile shot, blink detection, red-eye fix, self portrait, beauty shot, object tracking AF and Smart Album.
In addition, an internal charging system in the ES80 helps ensure that power isn't lost as the image is captured.
"The PL20 and ES80 are fantastic point-and-shoot cameras, designed to create a fun and easy photography experience which can be enjoyed by everyone," said Hyunho Chung, Samsung digital imaging business executive VP. "Together they make taking great pictures simple and fun for any photographer, and are driven by our desire to add value for users while retaining an affordable price. The PL20 and ES80 are further evidence of Samsung's commitment to meeting the needs of each and every photographer out there, regardless of their level of expertise or their budget."
Both cameras include Samsung's innovative Smart Auto that automatically selects the correct setting for a variety of shooting situations.