Samsung Adds How-To TV Channel

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Ridgefield Park, N.J. -

Samsung

recently launched its Samsung Product Support TV (SPSTV) initiative, offering a live streaming television "channel" produced and hosted by Samsung that will feature a lineup of live shows, how-to videos and interactive chat sessions to better use and understand Samsung products.

"Samsung is looking to lead the consumer electronics industry in hosting a live stream video channel, and we are excited about adding this to the current portfolio of product support services we already offer to our customers," the company said in a statement on the program.

Among the first programs to run will be a pilot episode titled, "Keep it Simple." The live program will cover topics from Samsung digital televisions to Samsung mobile phones, enabling viewers to ask questions through a real-time chat session, which the hosts answer toward the end of the show.

A team of product experts have been selected to regularly broadcast from the SPSTV studio, Samsung said.

The channel will be used to help encourage people to buy Samsung products and to fully use the ones they have already purchased.

"We're really excited about SPSTV. We are aiming for a fun and friendly way to engage our consumers, and give them a positive experience," stated Myles Jordan, co-host of "Keep it Simple." "Whenever customers need instant product support for a new purchase, we can provide them live, hands-on customer support to help them troubleshoot through any issue."

SPSTV officially launched on Jan. 7, broadcasting from International CES in Las Vegas.

The SPSTV channel regularly runs at

www.samsung.com/spstv

to show pilot episodes of "Keep it Simple" as well as a library of how-to videos.

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