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Samsung 4K SUHD TVs Roll Out As It Plays 4K Blu-ray Catch-Up

Samsung has begun rolling out an expanded lineup of 16 SUHD-technology 4K Ultra HD TVs with a mix of flat and curved screens, all meeting or exceeding the minimum performance criteria established by the Ultra HD Alliance (UHDA).

Samsung this year will offer a wider selection of alliance-certified TVs than any other TV supplier, said senior VP Dave Das during a launch event in New York last week. Ultra HD TVs bearing the alliance’s Ultra HD Premium logo meet minimum 4K performance standards for resolution, color gamut, high dynamic range and other metrics.

The SUHD lineup includes a previously unannounced KS9800 flagship series with higher performance levels than the company’s other 2016 SUHD TVs. The three curved KS9800 models boost brightness levels to more than 1,200 nits compared to the other models’ 1,000 nits, and the flagships add full-array multi-zone local-LED dimming to enhance contrast compared to the other models’ edge-lit local dimming, said Brandt Varner, senior director of product marketing for visual displays.

In other announcements, the company said demand for its 4K Ultra HD Blu-ray player has exceeded expectations and outstripped supply. It also said it will offer two soundbars equipped with Dolby Atmos this summer, having discussed only one model at 2016 CES.

In updating the status of 4K Blu-ray sales, Varner said the company is ramping up production so that it can meet demand in six to eight weeks. Das said the company was “overwhelmed” by the response and called the 4K Blu-ray player launch “one of the strongest products introduced” by Samsung.

Samsung is the only company that offers a 4K Blu-ray player, although Panasonic and P&F’s Philips brand also plan to offer one this year.

The 4K Blu-ray player and Samsung’s 2016 SUHD line, except for the new KS9800 flagship series, were unveiled at 2016 CES.