Southern California’s Video & Audio Center once again scooped the retail industry by offering the first 4K Blu-ray players to consumers on the Friday before the Super Bowl.
The local chain’s four stores offered Samsung’s UBD-K8500 streaming Blu-ray player and debuted the first Ultra HD Blu-ray discs to hit the market from 20th Century Fox Studios, including the Oscar-nominated “The Martian.”
The discs features native 4K content with high-dynamic range.
The Samsung player is backward compatible with all existing Blu-ray and 3D Blu-ray discs, DVDs and CDs, and it up-scales non-native 4K content.
The UBD-K8500 features built-in Wi-Fi and includes more than 300 apps, including streaming services that offer 4K content: Netflix, Amazon and YouTube.
The players sold out their stock immediately at a retail of $399. The store also sold “a significant amount” of prepaid orders on future stock, which VAC hoped to ship over this past weekend, according to store exec Tom Campbell.
The chain’s four locations continue to demo the player and discs.
In other VAC news, the local chain once again held a Super Bowl viewing party for some of its most important clients, and in cooperation with LG, made available to consumers the first 75-inch models of LG’s 4K OLED Signature line, introduced last month at CES.
Fourteen of the $7,999 TVs were sold when offered immediately following the airing of LG’s first-ever Super Bowl commercial, shown early in the third quarter and starring Liam Neeson.