Larry Daywitt, 59, who helped guide Russound branding for more than three years died on Sept. 24.
Daywitt joined Russound in 2003 as marketing director, moving to the position of creative counsel in 2005. He is widely credited with redefining Russound’s brand and guiding the company to a top brand share in multi-room audio/video. All levels of marketing communications, advertising, public relations and printed materials as well the company’s online presence were overseen by Daywitt and his team.
Jeff Kussard, Russound strategic development VP, said, “Larry developed a clear vision for our brand. He executed that vision with surety while devotedly guiding us to new levels. We will miss him dearly.”
Daywitt founded Commstrat, a company offering global communications strategies and solutions, which he ran for 10 years. He also spent 10 years as a partner with the Boston Marketing Group, a strategic planning and communications consulting firm.
A private memorial was held on Oct. 15, in Essex, Massachusetts. The Daywitt family has established an Art and Music Scholarship with the Psi Iota Xi philanthropic sorority and a memorial fund with the American Diabetes Association.