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Runco Ships Plasma TVs With Vivix

Runco International said it is now shipping two plasma displays that for the first time integrate the company’s Vivix video-scaling circuitry into the panel.

The “Cine Wall” models include the 43W-inch CW-43MC ($9,995 suggested retail) and the 50W-inch CW-50MC ($13,995). Both include modular cards carrying Runco’s proprietary Vivix circuitry for image scaling and video processing. Earlier models required outboard Vivix processors. Both panels list a depth of 4-½ inches.

The integral Vivix circuitry performs orthogonal line processing and de-interlacing capable of adjusting both film or video source material for better color saturation, brightness and contrast without many of the visible artifacts of other panels on the market.

The new CW-43MC has a native resolution of 1,024 by 768 while the CW- 50MC displays 1,280 by 768, easily accommodating all HDTV sources.