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Royal, Imation Debut USB Flash Drives

New York — A pair of companies announced new USB 2.0 flash drives, hoping their unique twist on the product will allow the devices to stand-out in an increasingly crowded field.

Royal Consumer Information Products will launch a line of “EZVue Vista” drives that feature a scrollable two-line window display that lets users view file names on the drive without connecting to a PC. The display shows the file names in their directories and users can scroll to the right for more data on the file, including extension, its size and the date created.

The EZVue Vista drives will also offer a preloaded copy of Allway Sync Pro file synchronization software and be available in 256MB, 512MB and 1GB capacities for a suggested $49.99, $79.99 and $99.99, respectively.

The company will also ship an SD card reader in its EZVue Vista line, which combines the two-line display with a standard card reader. It will sell for a suggested $29.99.

Imation announced a new line of durable Clip drives that are encased in a rubberized shell and feature a carabineer clip for attaching the drive to pack or purse.

Target will carry a line of the Clip drives in orange and blue this April, while black Clip drives will ship to all Imation dealers. The drives will be available in 256MB, 512MB, 1GB and 2GB capacities for $29.99, $42.99, $70.99 and $119.99, respectively.